A new € 176 million project on the improvement of road safety starts in Ukraine
The European Investment Bank and the European Bank for Reconstruction and Development allocate € 176 million for a new project on the improvement of road safety in Ukraine. Jean-Erik De Zagon, the head of the EIB Representation in Ukraine, announced the above during the final press conference of the "Do not drive too fast, Ukraine!" Information campaign, which took place in Lviv, on December 11, 2018. The press conference was held by the Ministry of Infrastructure of Ukraine, Ministry of Information Policy of Ukraine and project "Modernization and improvement of road safety in Ukraine", funded by the European Investment Bank. The results of the "Do not drive too fast, Ukraine!" Information campaign and its further steps were discussed on the press conference.
"I am pleased to announce the launch of a new project in Ukraine aimed at the increasing level of public awareness on road safety issues. For the EIB it is a flagship and largest investment project in the region. Allocated cost are 176 million euros, the European Investment Bank allocates 75 million euros and the rest of the money allocates EBRD. The project will be implemented in Kyiv, Lviv, Odesa, Kharkiv and the Dnipro. These cities were chosen on the basis of the road accident statistics and readiness to invest in the improvement of road safety", - Jean-Erik De Zagon said.
“Ukraine is moving in the right direction in the context of improving road safety, but today we still have a lot to change. This campaign is very important for us. We want to convey to the public the idea that improvement of road safety requires the efforts of both, the Governments and citizens. There is something that the Government can do, but there are some thing that drivers and pedestrians can change. We want to remind the Ukrainians that violation speed limit has consequences and high speed kills", - Oleg Sinyutka, the head of the Lviv Regional State Administration, added.
"One of the key points of this strategy is to reduce road injuries to zero by 2030. We are also already implementing the Strategy for increasing road safety up to 2020, funded from the Road Fund. This year, 1.6 billion UAH will be directed to road safety, 2.5 billion UAH will be provided in 2019, and 3.4 billion UAH in 2020", - the representative of the department stressed.
“The campaign has shown that close cooperation with local authorities gives good results in the context of increasing the public awareness on road safety issues”, - added Ramona Lupu, an expert on road safety and communication campaigns. She also stressed on the importance of the role of the mass media. “Preparing road safety releases requires more than just providing information about traffic accident statistics on the roads in Ukraine. The media should reveal the essence of these figures, to give an understanding of the interaction of many factors that make safety on the roads", - she added.